NEW YORK, April 21 The maker of "I Can't Believe It's Not Butter" is suing the maker of two personal lubricants for infringing on its trademark in New York. The lubricants, "Boy Butter" and "I Can't Believe It's Not Boy Butter," feature similar packaging, logos and lettering to the Unilever products, the New York Post reported Saturday.

1st of its kind Gay-themed TV ad to air in New York and LA, but not in San Francisco! Boy Butter ad deemed “too controversial” by Cable Operator.

The makers of “Boy Butter,” the hot-selling Personal Lubricants, were a little nervous about launching their 1st TV ad campaign, so they chose markets with a high gay (and presumably Gay-friendly) population. They got the OK from every city -- except San Francisco!

“The agents from Comcast in San Francisco declined to air our “You Won’t Believe It’s Not Boy Butter” spot because it was deemed to controversial,” says Boy Butter creator Eyal Feldman.

The 30 second ad spoofs an iconic campaign from the early 90’s, featuring only the hands of two men and a voice-over of playful banter tinged with mild sexual innuendo. One hand applies the Boy Butter as both men exchange a knowing giggle.

The commercial will air soon on mainstream cable networks like Bravo, Oxygen, E and Logo in New York and Los Angeles.