A couple of weeks ago, a rather unusual ad started appearing in 300 subway cars on the Yonge-University line, and almost no one has gotten upset. Only three people have complained, despite the fact that the ad is for a bathhouse. You know, the kind of place men go to have sex in big Jacuzzis, communal showers with peek-a-boo frosted glass, and rooms made up to look like prison cells and confessionals and whatnot...

Big snooze? Maybe, but this could be the first time a business advertising actual sex (rather than merchandise or medical treatment) has ever broadcast to the general Toronto public like this. And no one minds (or notices)?

As Ms. Bolton says, "It's a new world."